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Floren Luxury Hotel

5.0 star property
Luxury hotel with free breakfast and 24-hour front desk

Photo gallery for Floren Luxury Hotel

Front of property
Deluxe Terrace
Deluxe Terrace | Terrace/patio
Exterior
Suite

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Room service
  • Laundry
The current price is AU$781
includes taxes & fees
11 Apr - 12 Apr

Explore the area

Map
17 Via Panzani, Florence, FI, 50123
  • Historic Centre of Florence
    ‪1 min walk‬
  • Piazza di Santa Maria Novella
    ‪3 min walk‬
  • Cathedral of Santa Maria del Fiore
    ‪5 min walk‬
  • Florence (FLR-Peretola)
    ‪25 min drive‬

Room options

View all photos for Deluxe Terrace

Deluxe Terrace

Deluxe Terrace

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
Pillow-top bed
  • Sleeps 2
  • 1 Queen Bed

View all photos for Deluxe Room

Premium bedding, down duvets, pillow-top beds, minibar

Deluxe Room

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
Separate bedroom
  • 25 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Suite

Suite

Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 33 sq m
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Business Room

Business Room

Business Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Pillow-top bed
Down duvet
  • Sleeps 1
  • 1 Queen Bed

View all photos for Junior Suite

Junior Suite

Junior Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 30 sq m
  • Sleeps 3
  • 1 King Bed and 1 Single Sofa Bed

View all photos for Deluxe Suite

Deluxe Suite | Living area

Deluxe Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 40 sq m
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Classic Room

Classic Room

Classic Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Pillow-top bed
Down duvet
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

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About the area

Florence

A luxury stay in the heart of Florence awaits you at Floren Luxury Hotel. Within steps you'll find popular attractions like Historic Centre of Florence and Basilica of Santa Maria Novella. Highlights at this hotel include free buffet breakfast, a restaurant and a bar/lounge. .This smoke-free hotel offers free WiFi in public areas, concierge services and a 24-hour front desk. Additionally, you'll find a free manager's reception, a coffee shop/cafe and a snack bar/deli. Each morning free breakfast is served. There's also the convenience of valet parking. .Attractions within a 10-minute walk of this 5-property class Duomo hotel include Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore.

What's nearby

  • Historic Centre of Florence - 1 min walk - 0.0 km
  • Piazza di Santa Maria Novella - 3 min walk - 0.3 km
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
  • Ponte Vecchio - 9 min walk - 0.8 km
  • Uffizi Gallery - 10 min walk - 0.9 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Peretola Airport (FLR) - 25 min drive

Restaurants

  • ‪Ristorante Lorenzo dè Medici - ‬2 min walk
  • ‪Cantinetta Antinori restaurant Florence - ‬2 min walk
  • ‪Banki Ramen - ‬1 min walk
  • ‪La Boulangerie Del Rifrullo SRL - ‬1 min walk
  • ‪Giglio Rosso - ‬1 min walk

About this property

Floren Luxury Hotel

Luxury hotel with free breakfast and 24-hour front desk
Along with a restaurant and a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Free breakfast is served daily, and guests can also enjoy a free nightly manager's reception. A computer station is on site and WiFi is free in public spaces.

Multilingual staff, tour/ticket assistance, and coffee/tea in common area are also featured at the luxury Floren Luxury Hotel. Parking is available for a fee. A complete renovation of Floren Luxury Hotel was completed in June 2024.

This 5-star Florence hotel is smoke free.

  • 33 guestrooms or units
  • 7 levels
  • Built in 1200
  • Buffet breakfast (free)
  • Manager's reception (free)
  • Deli
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Computer for guest use
  • Bellhop
  • Lift
  • No smoking on site
  • Bar or lounge
  • 1 conference room
  • Dining venue
Floren Luxury Hotel offers 33 air-conditioned accommodations with minibars and laptop-compatible safes. Pillowtop beds feature down duvets and premium bedding. A pillow menu is available. 43-inch Smart televisions come with satellite channels.

Bathrooms include a shower with a rainfall showerhead, bathrobes, slippers and bidets. Guests can surf the web using the complimentary wireless Internet access (speed: 100+ Mbps (good for 1–2 people or up to 6 devices)). Additionally, rooms include espresso makers and complimentary bottles of water. Change of towels and change of bedsheets can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

Languages

English, French, German, Italian, Spanish

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (EUR 50 per day; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Hardwood flooring in room
  • Lift (73 centimetre wide door)
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk (90 centimetre high)
  • Wheelchair-accessible restaurant

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bidet
  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Valet parking fee: EUR 50 per day (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express, Diners Club and cash.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel
Floren Luxury Hotel Hotel
Floren Luxury Hotel Florence
Floren Luxury Hotel Hotel Florence

Frequently asked questions

What is the cancellation policy at Floren Luxury Hotel?

Floren Luxury Hotel offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Floren Luxury Hotel?

As of 31 Mar 2025, prices found for a 1-night stay for 2 adults at Floren Luxury Hotel on 11 Apr 2025 start from AU$753.08, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at Floren Luxury Hotel?

Yep, Floren Luxury Hotel has valet parking with in/out privileges for EUR 50 per day.

What makes Floren Luxury Hotel a romantic place to stay?

A lounge bar and 24-hour room service, as well as rainfall showerheads and pillowtop beds in the guestrooms, help set the scene for a romantic weekend at Floren Luxury Hotel.

Does Floren Luxury Hotel serve breakfast?

Yeah, complimentary buffet brekkie is on offer daily from 7:00 AM to 11:00 AM.

Is there a free airport shuttle available at Floren Luxury Hotel?

No, Floren Luxury Hotel does not offer an airport shuttle service.

Is there a bar or restaurant at Floren Luxury Hotel?

Yep, they've got a lounge bar and an onsite restaurant.

What time are check-in & check-out at Floren Luxury Hotel?

Check-in begins at 3:00 PM. Check-out time is noon.

Are pets allowed at Floren Luxury Hotel?

No, pets are not allowed.

Floren Luxury Hotel Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 90 out of 115 reviews
Rating 8 - Good. 15 out of 115 reviews
Rating 6 - Okay. 4 out of 115 reviews
Rating 4 - Poor. 3 out of 115 reviews
Rating 2 - Terrible. 3 out of 115 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

9.6/10

Property conditions & facilities

9.2/10

Eco-friendliness

Reviews

10/10 Excellent

ehud

Stayed 1 night in Dec 2024

10/10 Excellent

Xiaodong

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The hotel is very clean although the room is a bit small. The best part of our stay is the service that is unbelievably good. The breakfast buffet was the best we ever had. We also had a wonderful dinner at the hotel restaurant. The wait staff especially the waiter Moi were very attentive and nice. We feel really fortunate to choose this hotel.
Stayed 4 nights in Dec 2024

10/10 Excellent

Kathy

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient to all tourist
Stayed 5 nights in Dec 2024

10/10 Excellent

Raida

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in Oct 2024

10/10 Excellent

Christy

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 8 nights in Nov 2024

10/10 Excellent

Parminder

Liked: Cleanliness, staff & service
Stayed 2 nights in Oct 2024

8/10 Good

Sakshi, BUENA PARK

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Didn’t look like a 5 star. Small hotel & max 4 star in my view!
Stayed 1 night in Nov 2024

10/10 Excellent

Viktoriya, Forest Hills

Liked: Cleanliness, staff & service, property conditions & facilities
Everything
Stayed 4 nights in Nov 2024

10/10 Excellent

Francisco

Travelled with partner, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel. Really enjoyed our stay. The hotel is recently renovated and is in excellent condition. Great breakfast, friendly and helpful staff.
Stayed 2 nights in Nov 2024

10/10 Excellent

Joaquin

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The rooms exceeded our expectations. Upon arrival they did not have the room that we booked and upgraded us to a beautiful suite. We booked two rooms as we were two couples and they were both great. Plenty of room for everything, a rare thing in europe. Double shower great closet, And a close walk to everything. Congratulations and thank you.
Stayed 1 night in Nov 2024

6/10 Okay

Nicole

Travelled with family
Liked: Cleanliness
The hotel is well-located, and I believe that it's a newer establishment. While the room and bathroom were clean, the hallways weren't very clean. The room temperature wa way too hot (& it wouldn't adjust) and the bed was uncomfortable; however, the bathroom was great with a big shower with strong water pressure. The experience that left a negative impression was the front desk trying to force us to take a "private car" to/from the airport to retrieve lost luggage for 90 Euros when a one-way taxi from the airport was available at a fixed 28 Euro rate.
Stayed 1 night in Nov 2024

10/10 Excellent

Benny

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Best Hotel in Italy that I stayed at
Absolutely great property close to the train station. Totally new when we stayed there!!! Whole city is walkable so don’t get an Uber from train station like I did. It’s a five min walk to this great hotel!!! It was the nicest hotel we stayed in and had a decent size elevator and the breakfast was awesome!! Very impressed with this property and especially the location.
Stayed 2 nights in Nov 2024

10/10 Excellent

Pablo, New Braunfels

Liked: Cleanliness, staff & service, property conditions & facilities
Wonderful helpful staff.
Stayed 4 nights in Nov 2024

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location
This hotel is very close to the train station and a short walk to the Duomo, Ponte Vecchio, restaurants, and shopping. Room was well appointed, shower was amazing! View from window…not a view but another building, so very little natural light. Hotel staff was friendly and attentive. Breakfast was decent, not huge but a good selection. Cocktails at the bar were a bit disappointing, but that was really only negative during our stay.
Stayed 3 nights in Nov 2024

10/10 Excellent

Yolanda

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Holiday in Firenze
It was a great experience at The Florence hotel very nice and helpful people at the front desk specially Camila made you feel at home
Stayed 1 night in Nov 2024

10/10 Excellent

Lisa

Stayed 1 night in Oct 2024

8/10 Good

Maxat

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was ok
Stayed 3 nights in Nov 2024

10/10 Excellent

Claire

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
What a great hotel!!
Everything was amazing. The staff are lovely. The room was comfortable and very quiet. The breakfast had plenty to choose from. And it’s within walking distance to everything. Highly recommend!
Stayed 3 nights in Nov 2024

10/10 Excellent

Brian J

Stayed 3 nights in Nov 2024

10/10 Excellent

Laura

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Best location in Florence!
Stayed 4 nights in Nov 2024

10/10 Excellent

Brian J

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel Floren was awesome!
This place is awesome. So clean and nicely appointed. Very close to train and tram to the airport. The breakfast was also really nice. I highly recommend you will not be disappointed. Also the shower had the most amazing rain shower with tremendous pressure… I will never forget that shower it was incredible.
Stayed 3 nights in Nov 2024

8/10 Good

Ghada

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Oct 2024

8/10 Good

Christopher

Travelled with partner, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
You cannot go wrong with this hotel. Newly remodeled. Excellent staff. Very nice dining area. Great location. Easy walk to everything and very close to the train station. Restaurant offers fine dining options and the wait staff is so attentive. The classic room is a bit small but if you are not traveling with a lot of luggage it is perfect. If you do have the big bags and need more space the junior suite is wonderful and worth the extra $$. Very quiet, beautiful bathrooms. When I return to Florence in may I will return to the Floren.
Stayed 3 nights in Oct 2024

10/10 Excellent

John

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, very helpful staff, clean & modern.
Stayed 2 nights in Oct 2024

10/10 Excellent

Daniel

Stayed 3 nights in Oct 2024