Here guests will see the first public bar and restaurant of its type on the West End Cliffs of Negril, offering an alternative to Negril's majestic seven-mile beach. From the beginning, Rick's Cafe boasted an unrivalled view of the sunset from its naturally formed cliffs. Over the years, visitors and locals alike have designated Rick's Cafe as Negril's premier gathering spot and the sunsets have become a Jamaican tradition.