Embark on a journey into the fascinating origins of Tequila and immerse yourself in its millennia-old history. Begin by exploring the agave fields, witnessing the planting, growth, and harvest process, with the majestic Tequila Volcano as a backdrop. Then, delve into La Rojeña, Latin America's oldest distillery and the heart of the Cuervo family for generations. Here, uncover the secrets behind crafting the iconic José Cuervo Tequila, blending ancient extraction techniques with modern innovations. Experience a brief tasting of José Cuervo's refined flavours, a testament to centuries of dedication. Conclude in the charming town of Tequila, where time seems to stand still among historic streets. Explore bustling shops brimming with Tequila brands or savour authentic delights at Cleofas Mota Market. Finally, indulge in traditional flavours at city centre restaurants before returning to your respective hotels, concluding an unforgettable journey rich in flavours and experiences.