Frankincense Land Museum at Al Baleed Archaeological Park is one of the prominent cultural landmarks and distinctive examples of the museums available at the archaeological parks listed on the World Heritage List. It is situated on the coastal strip of Salalah, about 5 km from the city centre. The museum is a comprehensive view of the Sultanate and an opportunity to learn about its historic and maritime heritage. The Frankincense Land Museum provides visitors and researchers with a summary on the country’s march and an opportunity to familiarise with its long historic and maritime heritage, as well as examples of archaeological evidence through the ages to the present time through two halls; the History Hall, which is a window on many cultural and archaeological sites that contains six sections, namely the Geography of Oman, Oman in Ancient Times, the Land of Frankincense, Islamisation of the People of Oman, Chapters of Omani History, and the Renaissance of Oman.

Alqouf Mart in Salalah is one of the most famous traditional markets in Dhofar, Oman. Known for its rich history and vibrant atmosphere, the souq is renowned for selling traditional Omani products, especially frankincense, incense, perfumes, and traditional garments. It is a great place for visitors looking to experience the local culture and purchase authentic souvenirs.

Omani Halwa and Nargile (Coconut Water) are iconic local treats in Salalah. Nargile, or fresh coconut water, is a refreshing drink enjoyed straight from the coconut, especially during the Khareef season. Due to Salalah's tropical climate, fresh coconuts are readily available, making it a favourite for both locals and tourists. These experiences offer a delicious taste of Salalah’s culinary culture. Omani Halwa is a traditional sweet, rich in flavour with ingredients like saffron, cardamom, and rose water, often topped with nuts. It is a popular dessert served during special occasions and is widely available in local markets.