Nicknamed The Town with Eyes (given its historical buildings with partly open rooftops), the town is a well-known tourist destination for both domestic and foreign visitors. Known for its culture, history, gastronomy or local cuisine, and diverse architecture, which includes the iconic houses with eyes that gave Sibiu its nickname, the town has garnered significant attention since the beginning of the 21st century. In 2004, its historical centre began the process of becoming a UNESCO World Heritage Site. Sibiu was subsequently designated the European Capital of Culture in 2007, a title which it shared that year along with Luxembourg City as well. One year later, it was ranked "Europe's 8th-most idyllic place to live" by Forbes. In 2019, Sibiu was named the European Region of Gastronomy. Sibiu hosted the European Wandering Capital event in 2021, the most important tourist wandering event in Europe. A European Union summit was also hosted by the town in 2019.

This amazing road called the Transfagarasan highway passes over the Fagaras mountains in Transylvania, Romania at 2000 metres.